BWT is starting an extensive investment programme into brand and infrastructure.
Having been granted the patent for the Magnesium Mg2+ technology the BWT Group is preparing to launch the new table water filters and coffee machine filters. The new Magnesium Mg2+ technology revolutionizes the ion exchange with water filters and replaces Natrium with Magnesium. Magnesium is a key carrier of taste in drinking water.
Professional caterers and guests as well as consumers are offered a completely new taste experience. Drinking water out of the tap, tea and coffee become a truly delicious indulgence with BWT table water filters and Bestmax Premium filters.
For launching and building new capacities BWT plans investments of Euro 75 million in 2011/2012. Due to roughly one third of this outlay becoming immediately p&l effective, especially the investment into advertisement, the Management Board expects net earnings to decline to approximately Euro 18 million in the year 2011, corresponding to ca. Euro 1.0 per share.
Andreas Weißenbacher, CEO of the BWT Group: „BWT means best water technology. The BWT table water filters already now are our fastest growing product proving that best mineral containing Mg2+ drinking water can be produced out of the tap. Our strategy and the increasing publicity with end consumers leads us to expect a turnover of Euro 500 million in the year 2011.“